Monday, November 18, 2013

Midnight Moon Lookbook

I have been seeing many clothing shops utilizing a "lookbook" to showcase their designs in a real world setting, and it is something that has been on my to-do list for awhile now. There is so much to the Midnight Moon collection that inspired me, and I imagined a little short story as I was constructing the line and seeing all the whimsical animal prints that demanded further tales.
I did a little research and came across Issuu, an actual website that publishes your lookbook once it's made. I had read somewhere that using Microsoft Word was the best place to start in forming your layout, so that's what I did. I used up an entire Saturday trying my hardest to make it look fantastic and detailed. I went to upload it, and nope! Fonts were not the same, overlay images were skewed, the arrows I had copied onto the pictures tripled and moved places so it looked like a hot mess!
In the end, I finally figured it was best to just use the simple slideshow option on my website, and that seemed to work out perfectly. I set the elapse time to seven seconds thinking that gave enough time to look at the pictures and read the text, but the viewer still has control with arrows to skip or go back. I have an account with PicMonkey, a wonderful little website that allows you to create collages, edit pictures, and just have fun with your creativity. It is free with basic features available to use, but there is a royale level that has all kinds of fun extras to play with for a reasonable monthly or yearly fee.
I use PicMonkey all the time, it is so handy, and I used it to create the lookbook collages and for the moon overlay and texts. I came up with the circle to tie in the moon aspect, but I knew I needed a colored moon and not just a plain white one. I wanted white text to pop against the pictures so that meant a colored moon, and though I wanted a metallic one, I settled on this moody color that reminded me of a harvest moon. For the story, I moved the moon around on each text page to create a sense of elapsed time, but I placed the moon on the pictures in areas that didn't interfere with showcasing the clothing. I really like the way the lookbook turned out, I think it creates the mood I was going for and highlights the collection in a fun way.
Find the entire Midnight Moon lookbook on the website:


  1. Your lookbook turned out wonderful! I love the font you used.
    Picmonkey is a really awesome site. I use it all the time too!

  2. Your lookbook turned out great. My favourite is the neutral peplum dress. And great job on the photography!

  3. I love it! ....Thanks for sharing I was looking to make something like that to feature my pet sculptures.

  4. Wow - that's fantastic. I've been thinking of doing that with my Peridot line. Such sweet pics of your girl - she seems to have fun modeling :)

  5. This is fantastic! Great work! That starry night ensemble is darling!